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A New Capital Source: $50 Trillion

$1 billion Freedom Place is tapping this massive wave of impact investment. Recent years are seeing a massive increase in institutional capital prioritizing Environmental, Social, and Corporate Governance (ESG) targets. Large pension funds in the UK managing hundreds of billions of dollars have been required since 2019 to report how they incorporate ESG factors in their investment decision-making. Starting in 2021, all European asset managers, insurers, and pension funds must report ESG performance of their investments. ESG investment has already exceeded $30 trillion, according to Global Sustainable Investment Alliance, and is set to grow above $50 trillion by 2028 as investors demand more

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